Updated: Jan 28, 2019
Verizon Wireless created one of the most memorable marketing campaigns ever in 2005. In their commercials a so-called “test man,” accompanied by a crowd of network engineers, travels the country asking the simple question, “Can you hear me now?” in an ongoing exercise to determine the reliability of the mobile phone carrier’s network. The “catch phrase” caught on. The company’s market share went up and employee turnover went down. It seemed people could relate to the struggle to connect. Folks were tired of dropped calls and unreliable communication systems. And Verizon sent a message that they wanted desperately to connect with its subscribers and wanted its subscribers to be able to connect with each other.
At the risk of selling him short, God has done the same. Even when the Kingdom had split in two, he kept sending his message. He gave the people of the Divided Kingdom some 208 years to decide whether they would “accept” or “reject” his call. He sent his own “technicians” to get the message out.
We call them “prophets.” The job of the Verizon technician is unique. But the job of the prophets was just as unique – to bring news of warning to the people of Israel. The reality is that people often hear best when things are at their worst. It is then, in the midst of trouble and difficulty that these prophets deliver a message – the details vary, but there are two things that are consistent. First, the message always contain a call to repent and turn back to the love and plan of God. And then, secondly, they also always carry the message that God loves his people and wants them to come back home to him.
It’s the same message God sends today. He loves us—even in our extreme unfaithfulness. And he wants us to come back home, even though we have abandoned him. But much like a call on your cell phone, you can hit the “accept” button or the “reject” button. You have the power to send God to voicemail and make him wait. Or you can answer his call today. The people of Israel had 208 years to pick up and they never did. The network is clear. The message is reliable.
Can you hear Him now?
Sharing God’s Love, ~Chip